Yes. The Emma is made from food-grade, BPA-free silicone and designed for use from birth through to 36 months. The ultra-soft three-dimensional bristle head is gentle on the most sensitive newborn tongue and gum tissue and safe for daily use after feeds from the first days home.

Wet the bristle head with warm water and gently wipe your baby's tongue from back to front in one or two smooth passes after a feed. Then gently wipe the upper and lower gum line. Rinse the brush thoroughly after each use and allow to air dry in a clean place.

Regular tongue and gum cleaning after feeds helps reduce milk residue buildup, which can accumulate on the tongue and gum surfaces with each feed. Building the habit from the newborn stage supports healthier oral hygiene from an early age and makes the transition to toothbrushing more familiar as teeth begin to emerge.

Each pack contains 40 brushes, providing enough supply for multiple cleaning sessions per day over several weeks of consistent daily use.

No. Warm water is all that is needed for tongue and gum cleaning at the newborn and early infant stage. Wet the bristle head before use and the gentle wiping action does the work without any additional product.

Yes. The soft silicone bristle head is safe and gentle on both the tongue surface and the upper and lower gum line. Wiping the gums as well as the tongue after each feed helps keep the full mouth clean during the pre-teeth stage.

Replace any brush when the bristle head shows visible wear, softening beyond normal use, or any discolouration or damage. With 40 per pack there is plenty of supply to replace frequently and keep the routine hygienic throughout the daily use period.